Last week I met up with Stuart Wolfe, a sculptor, a furniture designer, a product designer, an artist and a craftsman to bring you this story. I didn't know when I decided to do this article that I wa…
INTERTWINING INNOVATION AND TRADITION A MASTER WEAVER’S STORY
Whether it is intricately woven shawls or blankets, his expertise in weaving is a benchmark. Here is a master weaver's story which reflects an unabating will to not only sustain the craft and keep the…
THE JOY OF WOOD CARVING
Here's a story about Dhuva brothers who are known for their skill in wood carving It was during one of our candid conversations with Architect Brinda Shah that she mentioned passionately about the mas…
DESIGN CRAFT LOGO
We at If Design Studio were introduced to project Design Craft by Ms. Judy Frater, Director of Somaiya Kala Vidya. The institution distinguishes the craft produced by their graduates in a new light- a…
BENGALI
Can you understand what is written in the title? We don't! And that is why we bring this story to you! It was an effort for Irfan, Siddharth and Allen to get out of their comfortable and warm beds and…
BENEATH RESONANCE!
“A 'mrudang' fell out of Lord Ganesha's lap, it broke into two parts and a pair of Tabla was born!" It is an interesting myth shared by Ravindrabhai- the owner of a Tabla shop in the old city of Rajko…
ARCH DE TRIOMPHE
The making of the RKU visual vocabulary and its usage in the design language We have been associated with R K University for a while now, this professional relationship has resulted in creating a visu…
JUGAAD
All guns blazing! a jugaad called the scooter rickshaw Jugaad is a colloquial Hindi-Urdu word that speaks of innovation and bending of rules based on need. The term roughly translates to “an innovativ…
CAST IN A MAKING MOULD
What drives a person to drop out of school despite being a school topper and join the family business? In Hasubhai's case, it was not only the assurance that the business will eventually go to him as …
VITRUM SLIMLINE
Ever thought that the available aluminum sections are too thick, bulky and disturb the overall aesthetics of spaces where they are used? Some people not only thought of it but decided to make them sli…